Strategy first. Humans at the center.
I started Human+Logic because too many AI efforts fail before they start -- not because of the technology, but we didn't stop to understand the people doing the work.
Most teams I work with are good at what they do. They care about the quality of their work, they're curious about AI, and they're already experimenting -- trying tools, running prompts, figuring it out on their own.
But experimentation without direction only gets you so far.
The gap isn't effort. It's understanding.
Understanding how work actually flows through the business. Where the real friction lives. Which workflows are worth improving and which ones just feel painful. Where AI can step in and genuinely change the outcome -- and where it can't, and shouldn't try. Some work is done well precisely because a person is doing it. Part of my job is protecting that, not just optimizing around it.
And even in the places where AI clearly belongs, most teams are only getting a fraction of what's possible.
Not because the tools aren't powerful enough. Because no one has shown them how to work with AI the way you'd work with a new colleague -- coaching it, giving it context, building the relationship over time so it stops producing things that need to be fixed and starts producing things that are actually finished.
That's what I do.
I've seen what happens when AI implementation gets it right -- when people actually use it, build on it, and start to wonder how they worked without it. That moment is available to most organizations. It just requires starting in the right place. That experience shapes everything about how I work with clients: start with the business, understand the people, then figure out where AI earns its place.
Human+Logic exists for organizations that are ready to move beyond experimentation.
Ones that want a real partner -- someone who will sit with them, understand how their work actually gets done, and help them build something that lasts.
I work with founders, operators, and the leaders who sit closest to the work.
I'm Bob Prohaska, founder of Human+Logic.
If that's you, a 30-minute conversation is usually enough to cut through the noise -- get clear on where AI can genuinely help, where your team is already doing it best, and whether working together makes sense.
People-Centered AI Strategy for Small & Medium-Sized Businesses